Hashtags are less about going viral and more about being discoverable. Use a mix of broad and specific tags. Broad tags have more volume, but specific tags are more targeted. Choose hashtags that match your service, your location, and your niche.
Also think beyond hashtags. Use keywords in your captions, your name field, and your bio. Platforms now behave more like search engines. When you clearly describe what you do, you can appear in relevant searches.
Track what works. Save a list of your best hashtags and rotate them. Avoid banned or spammy tags. A clean, keyword-focused approach builds steady discovery over time without relying on trends.